Merchant Privacy Policy
Birds Eye Brew (operated by BEB Technologies LLC) · Last updated: 4/30/2026
1. Information We Collect
When a merchant creates an account or interacts with Birds Eye Brew ("BEB"), we may collect business and account information such as business name, contact name, email address, phone number, merchant location information, login credentials, connected POS account information, and settings related to loyalty or rewards. We may also collect usage, transaction, and support information related to your use of the service.
2. How We Use Merchant Information
We use merchant information to provide and operate the service, connect supported POS integrations, manage merchant accounts, configure loyalty settings, attribute eligible purchases, support redemptions, provide reporting and support, improve the platform, and communicate with merchants about operational or account matters.
3. Connected Platforms and Transaction Data
If you connect a supported third-party POS or technology platform, we may receive and process information made available through that integration, such as merchant identifiers, location details, order or payment context, customer association data, and loyalty-related event data needed to operate supported features. Our use of such data is limited to providing and improving the service and supporting merchant-configured loyalty workflows.
4. Data Sharing
We may share merchant information with service providers that help us operate the platform, such as hosting, infrastructure, authentication, communications, analytics, and support vendors. We may also share limited information with connected platform providers where necessary to support integrations, account linking, security, or troubleshooting. We do not sell merchant personal information.
5. Customer Information Processed Through the Service
In providing the service, BEB may process limited end-customer information on behalf of participating merchants, such as account identifiers, transaction-related loyalty activity, and redemption history. Each merchant remains responsible for its own customer relationships and for complying with laws applicable to its business and customer data practices.
6. Data Retention
We retain merchant account, configuration, integration, and transaction-related information for as long as reasonably necessary to operate the service, maintain records, meet legal obligations, resolve disputes, and enforce agreements. We may retain certain information after account closure where reasonably necessary for legitimate business or legal purposes.
7. Cookies and Similar Technologies
We use essential cookies and similar technologies to operate the merchant site and services, including login sessions, security controls, and basic functionality. We may also use cookies or similar tools to remember preferences and support product analytics.
8. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect merchant information and the information processed through the service. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
9. Merchant Rights and Choices
Merchants may request access to, correction of, or deletion of certain account information by contacting us. We may limit or deny requests where retention is required for legal, security, operational, or contractual reasons.
10. Changes
We may update this Merchant Privacy Policy from time to time. Continued use of the service after an updated version becomes effective constitutes acceptance of the revised policy.
11. Contact
BEB Technologies LLC operates Birds Eye Brew at birdseyebrew.com. For privacy-related questions, contact us at cyrus@birdseyebrew.com.